JOB Hires Firm to Restore Most Hated Title

SYDNEY, AUSTRALIA — On the heals of the Mick Fanning controversy it was announced today Jamie O’Brien has obtained the services of a top shelf public relations firm to regain his status as the most hated man in surfing.

Industry insiders say the professional free surfer and former Pipeline Master has become a distant second to the current ASP World Champion and O’Brien wants to do whatever it takes to restore his universal title as the most hated surfer. A recent focus group held by Stab Magazine found 50 percent of its readers strongly oppose Mick Fanning, while 10 percent had no opinion on the matter. The remaining 40 percent said they did not know what “strongly opposed” means but liked pretty pictures and looking at naughty bits.

Schwartz, Putz and Weinstein is a full service public relations firm, founded recently by Charlie Smith and Derek Rielly. The firm specializes in image overhalls, one-of-a-kind athlete requests and the occasional bris.

“I burned the ASP Rule Book, dressed up like Mormon for my movie…even wore a Chinaman’s hat, but then Mick Fanning calls Chas Smith a ‘fucking Jew’ and it’s like all of a sudden I’m practically invisible,” said a clearly bewildered O’Brien while unhooking his Red Bull dialysis machine “Shootz…What’s up wit dat?”

Smith said he and Rielly will give O’Brien the much-needed guidance to resurrect his ability to cause hatred among surfing’s rank and file. And they will unveil a barrage of print advertisements with the slogan ‘Mickshuggener Fanning is my Homeboy.’

“First, we’ll have Jamie take a crash course we like to call ‘Wiggerology 101.’ It’s kind of like waterboarding except we use malt liquor. Then we force him to listen to Eminem for two days straight and feed him nothing but government cheese, barbeque and menthol cigarettes. It’s early in the process but Jamie appears to be a natural. He’s already showing a strong desire to impregnate multiple women out of wedlock. When he hears police sirens he runs like a gazelle. And he’s seen Scarface 36 times. When we’re done with him he’s going to make ’Lil Wayne look like John Wayne.”

But they didn’t stop there. He recently blinged out his ride by installing a $50,000 sound system and a set 30-inch rims with spinners.

He made it clear he will also change the way he approaches riding waves. Instead of pulling into massive barrels, he’ll dodge them. Airs are out and floaters are in. He’s also spent countless hours in the film room studying skimboarding techniques and Jeremy Flores.

“We’re so excited to be handling J.O.B.,” said Rielly. “He’s obviously taking this seriously and we’re confident Schwartz, Putz and Weinstein will put Jamie back where he belongs…on top. Or should I say the bottom? However he likes it. He’s the client.”