The Chris Cote Interview

4 12 2009

Like him on not  Chris Cote has made himself into a surf media enigma. More than 10 years ago he helped launch Transworld SURF when there was heavy competition from several well-established American surf magazines. One thing I like about Chris is he takes criticism well and doesn’t take himself too seriously. He agreed to steer bravely through my gauntlet of questioning.

From what I understand you are laid up with an injury. What happened?
Tore my ACL and MCL skateboarding in Chicago last year, kept re-injuring it and decided it was time to fix it.

What is your typical day like at Transworld?
Come in around 7:30 or 8, straight to the coffee, check emails, get online and go through a few sites, talk shit with my crew, most likely have some form of meeting for a few hours about what we’re going to eat for lunch, eat lunch, have a few beers, go back to work, watch some TV, then attempt to write a story or two, make some calls, blah, blah, blah—finish the day with a glass or red wine at my desk.

What is the story or integral part of the magazine you are most proud of?
The whole thing.

Least proud of?
I try to be proud of everything we put out.

Proud of everything? Really? Be a little more specific.
I know what you’re trying to do here, yes, there are some articles I won’t be cutting out and pinning of my fridge. But as an overall product, I like everything Transworld SURF does.

Surfer just celebrated its 50th anniversary. Transworld SURF just turned 10. The traditional anniversary gift after 10 years is aluminum or tin. What should I get you? A case of Red Bull?
You should get me this.

What did you think of the Surfer 50th anniversary issue?
I liked the charts the best, it was a good issue. I think it was exactly what people wanted out of a 5oth anniversary issue, which is a good thing. I loved the poster with all the covers. Looking at that was like a trip down memory lane.

The average reader of Transworld is in high school. You are about 5 years away from Social Security. Is it difficult to relate to the kids?
Surfing keeps you young, and like Wooderson said, “I get older, they stay the same age.”

Is it a challenge writing for a magazine aimed at readers who can’t read?
Is a challenge to do a web site that nobody sees?

How much do advertisers pay for the cover shot?
Depends which advertisers and how much clothing they have given me over the last few years.

When you took the job at TW were you hesitant due to the fact there were already like 16 major American surf mags at the time?
Not really. I was actually one of the people who started Transworld SURF , and if there were 16 at the time, there are only three now (not including Surfer’s Journal which is my favorite).

Transworld’s roots are in skateboarding and snowboarding. I think both skateboards and snowboards are surfers at heart. Does this automatically seat you at the cool kids table at the Transworld office?
No, my wit and charm gets me at the cool kids table.

Dennis has a system to lure females. What is the Cote method?
My system is easy. I take chicks to see New Moon and when the wolf kid rips his shirt off I do the same thing, stand up on my seat, pull my pants off, howl, and then just pounce on the poor girl. The only female I have been trying to lure into anything lately is my wife, and what works for her is taking out the trash, making the bed, putting my shoes away, etc.

Who is the best underexposed surfer today and why don’t you cover him more?
Jesse Ventura has a lot of good things to say, he’s never been in our magazine—hopefully he will be soon.

Is San Diego the best city in America because it means whale’s vagina or because of the weather and surf?
Neither, it’s because of the Mexican food.

TW Surf is never shy about featuring young scantily-clad females in its pages. What are your thoughts on the recent Stab cover controversy? It’s international news now. I think I saw a story about it in a Polish newspaper. I know what you’re thinking. Yes, I understand Polish and Nugable is the number-one surf blog there.
I think that cover was artistic and tasteful. I don’t see why fashion mags can get away with it without any recourse. In the end, it will be good for Stab.

You are filling in for Pat Parnell on The Daily Habit? What else? Have you seen Brent Rickenbaugh naked?
Yeah, on top of being a Fuel TV correspondent I am one of the guest hosts for  The Daily Habit. I also DJ, play shows, MC/DJ weddings, etc.—I don’t want my wife to work, so I have to work three or four jobs. I like being busy. And yes, I’ve seen Brent naked once. His body was smooth like pudding skin and he glowed like a post-coitus pre-teen. It was magnificent.

When I log onto TW SURF it takes an hour to load. What’s the deal? I have a fast computer too.
Fuck, I don’t know. It drives us crazy too.




22 responses

4 12 2009

Ok, I like Cote because he wasn’t afraid to use Fuck in his interview. Good piece Nug. Thx.

4 12 2009

Transworld has great photos. Cote or their photo editor sure can pick a photo with the best of them. I wasn’t aware they had articles. Go figure?

4 12 2009
Godfather, Right Coast

cote is a good dude.
he shows east coast love and has a solid, self defeca- i mean, DEPRECating sense of humor.
right man for the right job at TW Surf.
keep rocking it out chris, mindless drivel is way under rated my boy !

4 12 2009
Chris Cote

Could you have found a worse picture of me? I look like a burn victim.

4 12 2009

Like the interview Nug/Cote.

Speaking for myself, I know I’m a bit jealous of his job… paid surf trips, hang out / bro out and get paid, put a storybook together about a surf trip to some exotic locale with a bunch of kids who probably haven’t got laid yet. Write about who got the best wave and how they really RF’d someone with an ink pen.

And I’m/We’re here beating our brains out in the real world…. WTF are we doing wrong.
I want to work for TW!

By the way, were the fuck have BR, Trauzer-cum, and Mike been lately. Did they take on aliases or are they on some Homo cruise together.

4 12 2009
Glamworld Surf

I’ll bet Transworld is read mostly while tasking a dump. It would be much easier if they got rid of glossy paper and used Charmin instead. My hemorhoids and girlfriend would be thankful. Thanks.

4 12 2009


Mike is in D.C. working as an advisor to the Obama administration.

Socialism Department.

5 12 2009

We should all take a moment of silence for Surfers Journal.

5 12 2009

I used to buy it for the photos. Nowadays even the shots can´t hold together a scrapbook of instantly forgettable advertorial prose. That thing sucks. Holly and Cheyne blowing off mantas and whale sharks in the middle of a guide to partying with dirtbags in Cabo??? Am I get getting old or what?

5 12 2009

Gotta give respect to Cote for holding it together for this long though.

5 12 2009


Roll Tide, my brotha!!

5 12 2009

Where do they come from…..I’ll never look at my poor boards the same way again…

5 12 2009



5 12 2009

@ mark-

“They got a name for the winners in the world”

“I want a name when I lose.”

“…They call Alabama the Crimson Tide…”

6 12 2009
Chris Cote

that is one of my favorite songs of all time. I am now a fan of Trauzersnake.

6 12 2009

Cote, holy shit, you guys have a full spread toyota ad!

6 12 2009

One more thing Cote, don’t be talking about guitar callouses. Surfer hangeroners should not ever touch a guitar!

6 12 2009


good job on the Jan 10 issue.

6 12 2009
The Nug

Yeah Mark

6 12 2009

Disappointed that despite all my work I’m still not on Chris’s daily to-do list.

6 12 2009


My respect for you just tripled.

7 12 2009

“Is it a challenge writing for a magazine aimed at readers who can’t read?”

Now that is funny.
Cote you are a little bitch and your band sucks.

There I said it.

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